Part 1 is here and it talks about the numbers without giving specifics, but this post will.
No, not sales numbers. Clicks. And not clicks for something I’m trying to sell. This is a situation where “click” = “something people already paid for.”
Obviously, I’m talking about Kickstarter backers getting copies of my new book, plus.
Because I had to get ebooks to almost 1200 people, I couldn’t send a flood of emails, especially ones with attachments over 5 or 10MB. That would have gotten me blacklisted by a bunch of ISPs (don’t ask me how I know that).
So I set up a newsletter program that would automate the emails, spreading them out over many hours. I also uploaded the ebooks to a folder on my website so I could send download links instead of attachments.
Finally, I did my best to make things as simple as possible. The email subject line was “The Great Way ebooks are here!” to be totally unambiguous. The list of books included cover pics. The download links were alone in their own section with a single line of text for each of the links. This is what it looked like (behind the cut) for people who backed at $25 or above. Backers at $12 had two fewer covers.